PENGARUH FASILITAS DAN HARGA PADA MINAT BERKUNJUNG DI PANTAI LON MALANG SAMPANG

Khairul Huda (Universitas Trunojoyo Madura)
Yustina Chrismardani (Universitas Trunojoyo Madura)

J-MACC : Journal of Management and Accounting
Vol 6 No 1 (2023): April

The motivation behind this awareness is to find out the effect of prices and facilities on visiting intentions. People who know or have heard in the last 1 year. With a population of 100 respondents with a purposive sampling method. Methods of data collection is done by distributing questionnaires, this research is quantitative. The analytical methods in this study are instrument test (validity and reliability), classic assumption test, multiple linear regression analysis and t test, F test, and test of the coefficient of determination. The results of this study indicate (1) facilities have a significant effect on visiting intentions, (2) prices have a significant effect on visiting intentions, (3) facilities and prices have a significant effect on visiting intentions.