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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) J-MACC : Journal of Management and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Yustina Chrismardani
Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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THEORY OF PLANNED BEHAVIOR SEBAGAI PREDIKTOR INTENSI BERWIRAUSAHA Yustina Chrismardani
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 1 (2016): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.947 KB) | DOI: 10.21107/kompetensi.v10i1.3426

Abstract

Theory of Planned Behavior can not be separated from the entrepreneurial intention, because in this theory suggested that the formation of the behavior of entrepreneurs based on the conviction and evaluation to foster an attitude (attitude towards), subjective norms, and perceived behavioral control. This study examine the effect of the Theory of Planned Behavior to the entrepreneurial intention and also uses demographic factors to see whether there is any differences in the entrepreneurial intention based on gender, work experience, entrepreneurship  training experience and occupations of parents. Research conducted on students who are taking courses of Entrepreneurship, with a total sample of 66 people. From the analysis and hypothesis testing obtained the following conclusions: (1) Subjective norms, and perceived behavioral control affect the entrepreneurial intention, while the attitude towards has no effect to the entrepreneurial intention (2) entrepreneurial intention do not differ by gender, work experience, entrepreneurship  training experience and occupations of parents.
PENGARUH FASILITAS DAN HARGA PADA MINAT BERKUNJUNG DI PANTAI LON MALANG SAMPANG Khairul Huda; Yustina Chrismardani
J-MACC Vol 6 No 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i1.4155

Abstract

The motivation behind this awareness is to find out the effect of prices and facilities on visiting intentions. People who know or have heard in the last 1 year. With a population of 100 respondents with a purposive sampling method. Methods of data collection is done by distributing questionnaires, this research is quantitative. The analytical methods in this study are instrument test (validity and reliability), classic assumption test, multiple linear regression analysis and t test, F test, and test of the coefficient of determination. The results of this study indicate (1) facilities have a significant effect on visiting intentions, (2) prices have a significant effect on visiting intentions, (3) facilities and prices have a significant effect on visiting intentions.
Digitalisasi Dan Promosi Layanan Untuk Meningkatkan Jumlah Penumpang PO. Haryanto Divisi Madura Firnanda Noeria R; Yustina Chrismardani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.6615

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digitalisasi dan promosi layanan terhadap jumlah penumpang PO. Haryanto Divisi Madura. Digitalisasi dalam layanan transportasi merujuk pada penerapan teknologi informasi untuk meningkatkan efisiensi operasional dan kemudahan akses layanan, sementara promosi layanan berfokus pada strategi pemasaran yang menarik minat penumpang. Penelitian ini dilakukan untuk mengukur seberapa signifikan kedua variabel tersebut dalam mempengaruhi jumlah penumpang. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan purposive sampling, melibatkan 30 penumpang PO. Haryanto sebagai sampel. Analisis dilakukan menggunakan uji T dan uji F. Hasil penelitian menunjukkan bahwa digitalisasi berpengaruh positif dan signifikan terhadap jumlah penumpang, dengan thitung sebesar 11,667 dan signifikansi 0,000. Promosi layanan juga memiliki pengaruh positif dengan thitung 2,440 dan signifikansi 0,019. Secara simultan, digitalisasi dan promosi layanan bersama-sama berpengaruh signifikan terhadap jumlah penumpang. Penelitian ini memberikan rekomendasi untuk meningkatkan strategi digitalisasi dan promosi dalam mendukung keputusan pelanggan.
Co-Authors Firnanda Noeria R Khairul Huda