<![CDATA[Career guidance is an effort to provide direction and coaching in determining the future that will be achieved by students. This study aims to describe and analyze career guidance services to increase motivation to continue their education to the tertiary level for students of SMAN 4 Tebing Tinggi. A qualitative approach is used in this study, with an analytical descriptive study method. As for data collection using the method of observation, interviews, and documentation studies. Furthermore, the data were analyzed using data reduction techniques, data presentation, to draw a conclusion. The results of this study found that the majority of class XII students at SMAN 4 Tebing Tinggi had high motivation to continue their studies at various tertiary institutions, although there were some of them who wanted to do business for reasons of family economic limitations. Through the provision of information services based on career guidance conducted by alumni of SMAN 4 Tebing Tinggi, students can get to know the campus world, choose study programs according to their talents and interests, and the positive impact of continuing their studies to a higher education level. Thus, students can consider making career decisions after graduating from high school with a sense of satisfaction, full awareness, and responsibility for career choices.]]>
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