Journal of Economics and Business (JECOMBI)
Vol. 2 No. 1 (2021): Journal of Economics and Business (JECOMBI) : September 2021

Analysis of the Effect of the Role of Credit and Promotion on Electronic Furniture Purchases

Wardatul Aini Harahap (Management Study Program, Sekolah Tinggi Ilmu Ekonomi LMII, Medan)
Risa Kartika Lubis (Management Study Program, Sekolah Tinggi Ilmu Ekonomi LMII, Medan)



Article Info

Publish Date
28 Sep 2020

Abstract

This study aims to determine the effect of the role of credit and promotion on the purchase of electronic furniture in the Metro Lubuk Pakam and to determine the dominant variable on the decision to purchase electronic furniture in the Metro Lubuk Pakam. The method used in this research is descriptive quantitative method while data collection uses the method of observation, interviews, documentation and questionnaires. The sample used in this study were employees of the Metro Lubuk Pakam with a total sample of 60 people. The results of this study indicate that the independent variables, namely the Role of Credit and Promotion (X1), the Electronic and Furniture (Y1) factors, have a positive and significant effect on the decision to purchase electronic furniture in Metro Lubuk Pakam.

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Journal Info

Abbrev

JECOMBI

Publisher

Subject

Chemistry Economics, Econometrics & Finance

Description

Journal of Economics and Business (JECOMBI) is a fully refereed (double-blind peer review) and an open-access online journal for academics, researchers, graduate students, early-career researchers and undergraduate students, published by SEAN ...