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This Author published in this journals
All Journal Journal of Economics and Business (JECOMBI)
Risa Kartika Lubis
Management Study Program, Sekolah Tinggi Ilmu Ekonomi LMII, Medan
Chemistry Economics, Econometrics & Finance

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Analysis of the Effect of the Role of Credit and Promotion on Electronic Furniture Purchases Wardatul Aini Harahap; Risa Kartika Lubis
Journal of Economics and Business (JECOMBI) Vol. 2 No. 1 (2021): Journal of Economics and Business (JECOMBI) : September 2021
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.415 KB) | DOI: 10.58471/jecombi.v2i1.11

Abstract

This study aims to determine the effect of the role of credit and promotion on the purchase of electronic furniture in the Metro Lubuk Pakam and to determine the dominant variable on the decision to purchase electronic furniture in the Metro Lubuk Pakam. The method used in this research is descriptive quantitative method while data collection uses the method of observation, interviews, documentation and questionnaires. The sample used in this study were employees of the Metro Lubuk Pakam with a total sample of 60 people. The results of this study indicate that the independent variables, namely the Role of Credit and Promotion (X1), the Electronic and Furniture (Y1) factors, have a positive and significant effect on the decision to purchase electronic furniture in Metro Lubuk Pakam.
The Effect of Giving Discounts and Service Quality on Sales at PT Midi Utama Indonesia Tbk Alfamidi Branch of SM Raja 4 Medan Nikita Ulandari; Risa Kartika Lubis
Journal of Economics and Business (JECOMBI) Vol. 2 No. 1 (2021): Journal of Economics and Business (JECOMBI) : September 2021
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.465 KB) | DOI: 10.58471/jecombi.v2i1.12

Abstract

This study aims to determine how much the effect of discounting and service quality on sales of PT. Midi Utama Indonesia TBK Alfamidi branch Sm Raja 4 Medan. The data analysis technique used in this research is qualitative and quantitative analysis. The sample in this research, amounting to 50 people, namely the Consumer Alfamidi Sm Raja 4 Medan. The results of this study obtained the Multiple Regression equation Y = (2.535) + 0.166 X1 + 0.105 X2, where the constant coefficient (a) is 2.535, the regression coefficient value (X1) is 0.166 and the regression coefficient value (X2) is 0.105. The results of the validity test with a sample size of 50 and a value of rtabel 0.279., Of the 26 items, the lowest r table value was 0.285 but it was still declared valid because r table> rcount. And based on the results of the t hypothesis test on the effect of giving discounts on sales variables, the tcount value is obtained (10.553). And based on the results of the t hypothesis test on the effect of service quality on sales variables, it is obtained value_count (2.104). Because the value of t is greater than t table, the hypothesis is accepted. And based on the determination coefficient test (KD) or R Square (R2), it is known that the R Square value is 0.861 or 86.1%, while the remaining 13.9% is influenced by other variables not examined by this study. And based on the coefficient of determination test (KD) or Adjusted R Square (R2), it is known that the value of R Square is 0.854 or 85.4%, while the remaining 14.6% is influenced by other variables not examined by this study.
Co-Authors Nikita Ulandari Parman Giawa Wardatul Aini Harahap