<![CDATA[This research is motivated by the rapid development of banking digitalization which has made competition in banking institutions in Indonesia increasingly stringent. This is because Bank Muamalat KCP Madiun must be able to create digital-based services, namely the Muamalat DIN application which must provide updates according to customer needs such as ease of transaction, this can be obtained by optimizing Muamalat DIN. optimizing the Muamalat DIN service to increase the convenience of customer transactions. the method used is descriptive qualitative method. The data sources used in this study are primary data from interviews, observations, documentation and secondary data from books, journals and supporting references. The results of this study indicate that the Muamalat DIN optimization system always provides service updates on new service products and features. The five specific strategy models are tangibles, reliability, responsiveness, assurance, and empathy. Provide socialization, new features and security. Conduct evaluation once a week for front liners, once a month and once a year for all employees to find out how far the strategies have been successfully implemented.]]>
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