MESSAGE: JURNAL KOMUNIKASI
Vol 9 No 1 (2020): AGUSTUS

PENGARUH KOMUNIKASI INTERPERSONAL ANTARA CREDIT MARKETING OFFICER DAN DEALER TERHADAP PENINGKATAN VOLUME PENJUALAN KENDERAAN RODA DUA DI PT.MEGA CENTRE FINANCE MEDAN

Wahidin Pardosi (Universitas Darma Agung)
Aswan Jaya (Unknown)



Article Info

Publish Date
27 Aug 2020

Abstract

This study aims at finding out whether Interpersonal Communication between Credit Marketing Officers and Dealers has an effect on the increase in Sales Volume of Two Wheeler Vehicles at PT. Mega Central Finance Medan. The researchers used a quantitative descriptive approach in looking for a variable relationship. The phenomenon that occurs at PT. Mega Central Finance is the low interpersonal communication that creates credit marketing officers to dealers as service entrepreneurs, many problems that arise are the administrative settlement process that involves credit by credit marketing officers when consumers apply for credit, for customers who can transfer data still have problems such as the lack of completeness of the file done by the credit marketing officer so as to suspend the disbursement of a long time, this is always in conflict with the dealer, which dealer is providing the specified time, but not done well, as well as the dealer, the dealer also overcomes the shortage in the officer credit marketing, given the high business competition in Medan City, deeper Interpersonal Communication is needed for dealers to be able to create higher sales volumes between PT. Mega Center Finance and Dealers.

Copyrights © 2020






Journal Info

Abbrev

messageilmukomunikasi

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

p-ISSN 2301-735X e-ISSN 2746-0215 Journal of Message: Journal of Communication Science is published by LPPM of Darma Agung University. It contains of scientific articles on research results in the study of communication science. This journal is intended to develop the novel knowledge and information ...