MDP Student Conference
Vol 2 No 2 (2023): The 2nd MDP Student Conference 2023

Dampak Kualitas Pelayanan, Emosional, dan Harga Terhadap Kepuasan Pelanggan Kampung Kecil Palembang

Sandy Fernando (sandy)
Ratna Juwita (Universitas Multi Data Palembang)

Article Info

Publish Date
13 Apr 2023

Abstract

Penelitian bertujuan untuk mengetahui dampak kualitas pelayanan, emosional dan harga terhadap kepuasan pelanggan Kampung Kecil Palembang. Responden penelitian pelanggan dari kampung kecil Palembang dengan sampel sebanyak 217 responden. Hasil pada penelitian adalah kualitas pelayanan, emosional dan harga berpengaruh secara positif signifikan terhadap kepuasan pelanggan Kampung Kecil Palembang secara parsial maupun secara simultan.

Copyrights © 2023




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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...