MDP Student Conference
Vol 2 No 2 (2023): The 2nd MDP Student Conference 2023

The Pengaruh Kepuasan Pelanggan, Kepercayaan, Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Pempek Beringin

Calvin Santy (Universitas MDP)
Idham Cholid (Unknown)

Article Info

Publish Date
13 Apr 2023

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh kepuasan pelanggan, kepercayaan, kualitas pelayanan terhadap loyalitas pelanggan pada Pempek Beringin. Responden merupakan pelanggan dari pempek beringin dengan sampel sebanyak 237 responden. Hasil penelitian adalah kepuasan pelanggan, kepercayaan, kualitas pelayanan berpengaruh secara positif signifikan terhadap loyalitas pelanggan Pempek Beringin secara parsial maupun secara simultan.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
122.596 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...