Jurnal Ekonomi Syariah
Vol. 2 No. 2 (2021): Agustus 2021

MENAKAR KONTRIBUSI ISLAMIC BRANDING, PERSONAL SALLING, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HIJAB PASHMINA

Handayani, Nurul (Unknown)
Jauhariyah, Nur Anim (Unknown)
Aniati, Ana (Unknown)

Article Info

Publish Date
30 Aug 2021

Abstract

This study aims to examine and analyze the effect of Islamic branding, personal selling, and product quality simultaneously on the purchasing decision of Pashmina Hijab at Pondok Pesantren Darussalam Blokagung Banyuwangi. Quantitative approach by distributing questionnaires to 100 respondents was done randomly and then analyzed using multiple regression. The results of the analysis show that Islamic branding, personal selling, and product quality simultaneously have a significant and positive effect on the purchasing decisions of Pashmina Hijab made by female students at Pondok Pesantren Darussalam Blokagung Banyuwangi with a contribution of 67.5%.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
1089.06 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ekonomi Syariah
Website

Abbrev

JESDar

Publisher

institut Agama Islam Darussalam blokagung Banyuwangi

Subject

Economics, Econometrics & Finance

Description

Journal of Islamic Economics Darussalam is a periodical journal published by Islamic Economics Study Program, Faculty of Islamic Economics and Business, Darussalam Islamic Institute, Blokagung Banyuwangi. This journal specializes in the study of sharia economics, sharia business management, ...