Journal of Business on Hospitality and Tourism
Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism

TEMPEH JUICE AS POTENTIAL HEALTH SUPPORT CULINARY TOURISM

I Gusti Ayu Ari Agung (Mahasaraswati University Denpasar)



Article Info

Publish Date
06 Jan 2017

Abstract

Tourism is part of the backbone the supports a country’s economic life.  According to that fact, Indonesia should have a special concern by building a strong branding for it’s tourism.  Tempeh juice culinary is one choice that has big potential to work out, because Indonesian’s most type tourists, they will always have a need to fill the stomach.  The goal of the promotion is to increase the number  of Indonesia’s foreign visitors, by giving impression and belief that tempeh juice as potential health has a unique, interesting, and cool sensation.  Tempe is a traditional Indonesian food that are older than 1000 years. Tempeh is actually only be fermented in the area with warm temperatures such as in Indonesia.  Promotion tempeh juice should be done consistently and continuously. The government is expected to be more creative in promoting tempeh juice health culinary, with the manufacture of various culinary travel guide books tempeh juice for health, in order to reach an increasing number of foreign tourists.

Copyrights © 2016






Journal Info

Abbrev

jbhost

Publisher

Subject

Social Sciences

Description

JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in ...