Dharma Bakti
Dharma Bakti-Vol 6 No 1-April 2023

MEMAKSIMALKAN MANFAAT MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PEMASARAN YANG EFEKTIF

Agus Hindarto Wibowo (Unknown)
Widuri Asih, Endang (Unknown)
Sulistyaningsih, Eka (Unknown)
Mawadati, Argaditia (Unknown)
Ustyannie, Windyaning (Unknown)



Article Info

Publish Date
28 Apr 2023

Abstract

According to Kementerian Koperasi dan UKM Kementerian Koperasi UMKM, there is a significant increase in UMKM in Indonesia, this makes UKM must be able to compete in business, one of which uses social media Instagram. Instagram users have a very large amount globally, so it is very good to be used for the promotional media of UKM that are owned. Counseling and practice of optimizing Instagram accounts is very important to do, so that products from UKM can be known by the wider community. At present the business actors of OK OCE ADMA members have not maximized the use of Instagram social media well. The results of counseling and practices of account optimization implemented, business people at OK OCE ADMA are satisfied and hope in the future can be carried out further assistance.

Copyrights © 2023






Journal Info

Abbrev

dharma

Publisher

Subject

Humanities Education Social Sciences Other

Description

Jurnal Dharma Bakti menerima naskah yang fokus pada Pelayanan, Pengabdian dan Pemberdayaan Masyarakat, Teknologi Tepat Guna, Pengembangan Sumber Daya Manusia dan karya pengabdian kepada masyarakat ...