JURNAL DESTINASI PARIWISATA
Vol 10 No 2 (2022): VOL 10, NO 2 (2022): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA

Analisis Tipologi Wisatawan dalam Pengembangan Ekowisata di Taman Nasional Komodo, Nusa Tenggara Timur

Felisha Amara Bahwono (Program Studi Pariwisata Program Sarjana, Fakultas Pariwisata, Universitas Udayana)
I Made Bayu Ariwangsa (Program Studi Pariwisata Program Sarjana, Fakultas Pariwisata, Universitas Udayana)



Article Info

Publish Date
31 Dec 2022

Abstract

Komodo National Park (KNP) is one of Indonesia’s influential conservation sites that has caught thepublic’s attention due to a massive, ongoing tourism development model that contrasts ecotourism principles.Tourism developments are mostly based on potential and demands which generally stem from tourists. Byanalyzing the tourist typology of Komodo National Park, authorized stakeholders could synchronize betweenthe development model and tourists’ demands which will result in an equilibrium that supports both theconservation and tourism functions of Komodo National Park.This research uses a mixed-method, using both qualitative and quantitative approaches. The data werecollected through non-participatory observation, literature study, documentation, and online questionnaires.It uses purposive sampling with a close-ended questionnaire using the Likert Scale. The theory used in thisstudy is the Tourist Psychographic Typology.The research results indicated that aggregately, tourists’ visit rate in Komodo National Park is increasingin numbers although it is still fluctuating by nature, especially with the COVID-19 Pandemic intervention. Thisresearch also found that from a psychographic model, the majority of Komodo National Park’s tourists are inthe ‘near-allocentric’ pole. Therefore, it is concluded that the applied tourism policies should be re-evaluated tomaintain and uphold the applicable ecotourism principles.Keywords: Tourist Typology, Ecotourism, Psychographic, Conservation Tourism.

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Journal Info

Abbrev

destinasipar

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Subject

Other

Description

Jurnal Destinasi Pariwisata diterbitkan oleh Program Studi S1 Destinasi Pariwisata Universitas udayana dan terbit sebagai tuntutan dunia akademis terutama di bidang kepariwisataan yang selalu dinamis. Perkembangan sektor pariwisata berawal dari dikenalnya suatu destinasi wisata termasuk aspek ...