<![CDATA[This study aims to describe the potential of coastal tourism at the Open Beach of Denpasar City. Denpasar City isadministratively divided into 4 sub-districts from west to east, namely West Denpasar District, East Denpasar District, NorthDenpasar District, and South Denpasar District. One of the coastal tourism in Denpasar City is located in the Open BeachRecreation Area which stretches on the coast of Sanur Kaja Village to Sanur Kauh Village, where the Sanur village community hasmanaged natural resources by paying attention to environmental balance and harmony.This study applies the Principles of Sustainable Coastal Tourism which are described as follows: 1. The Principle ofBalance Tourism management must be based on a commitment to a balanced pattern between economic development, socioculture,and conservation, 2. The Principle of Community Participation Involving the community in the management of tourismbusinesses, 3. Principles of Conservation Have concern, responsibility, and commitment to environmental conservation (nature andculture), 4. Principles of Integrated Management pay attention to ecosystem conditions and synergize with the development ofvarious sectors, 5. Principles of Law Enforcement Tourism management must be developed following applicable regulations.The analytical technique used in this study is an analytical technique using a qualitative descriptive approach todetermining the informants in this study, the researchers chose the snowball sampling technique, which is the direction used by theresearcher where when the researcher does not know much about the research population, it is expected to provide an overviewand analysis of the policy. the government in government policies related to the development of coastal tourism based on localwisdom in the Denpasar City Open Beach Recreation AreaKeyword: Coastal Tourism, Potential, Tourism, Principles of Sustainable]]>
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