Analisa Moda Entri (Entry Mode) Untuk Pemasaran Produk Tekstil

Aisyah Pia Asrunputri (Universitas Islam As-Syafi'iyah)
Arif Widodo Nugroho (Universitas Muhammadiyah Prof. DR. HAMKA)

JURNAL LENTERA BISNIS
Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023

With trade that does not know cross borders, many companies sell their products or services abroad. Cambric Textiles is one of the companies from Indonesia that chooses export as an entry mode to expand its market share expansion globally. Strengthened by capabilities, achievements and experience in doing business, Cambric has a strategy of staying in the global market. The creation of competitiveness as well as a sustainable business is one of the biggest objectives for the company. Of course, with approaches and methods that can support the achievement of these objectives.Keywords: Cambric Textiles, Global Market, Sustainable Business, Competitiveness, Export