Poltekita: Jurnal Pengabdian Masyarakat
Vol. 4 No. 2 (2023): April-Juni

Penguatan Branding Aspek Gizi dan Kemasan Ole-Ole Kuliner Khas Indramayu (BROKU) dalam rangka menuju Pariwisata Kelas Dunia

Muh. Nur Hasan Syah (Prodi Gizi, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Prasetyo Hadi (Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Ibnu Malkan Bakhrul Ilmi (Prodi Gizi, Fakultas Ilmu Kesehatan, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Utami Wahyuningsih (Prodi Gizi, Fakultas Ilmu Kesehatan, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Arga Buntara (Prodi Kesehatan Masyarakat, Fakultas Ilmu Kesehatan, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Fathiya Andara (Prodi Gizi, Fakultas Ilmu Kesehatan, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Asriadi Masnar (Politeknik Negeri Media Kreatif)



Article Info

Publish Date
11 May 2023

Abstract

The reopening of tourism for tourists presents opportunities and challenges in improving the economy and public health status. The high potential of natural resources and tourism, combined with the lack of diversity in processing local food ingredients in Indramayu, requires action to maximize the management of local food ingredients from a technological aspect. This activity aims to improve the quality of Micro, Small, and Medium Enterprises (MSMEs) through guidance and assistance in ensuring the quality of each product menu offered to customers. The activity method consists of: Focus Group Discussions, Identification of Indramayu's Typical Souvenir Potentials, Hygiene-Sanitation Education and Assistance, as well as Nutrition Value Calculation and Packaging Design for one of the MSMEs, namely Abon Ikan Gabus. Based on community service activities that have been carried out, it was found that the potential of Indramayu's natural resources for producing nutritious souvenirs is still underutilized, and there is a need to increase knowledge about hygiene and sanitation in food service, as well as information about product nutrition values and attractive product packaging design. Therefore, it is concluded that the potential of Indramayu's typical souvenir products is high, with the availability of local food ingredients, adequate knowledge with branding for nutrition and packaging. Continuous guidance efforts and increasing the number of involved MSMEs need to be carried out.

Copyrights © 2023






Journal Info

Abbrev

PJPM

Publisher

Subject

Health Professions Nursing Public Health

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community health services. The scope Poltekita: Jurnal Pengabdian Masyarakat receives articles from all public service activities in the field of ...