Journal Economic and Strategy (JES)
Vol 4 No 1 (2023): Januari - Juni 2023

Pengaruh Brand Image Dan Harga Terhadap Kepuasan Konsumen Pada Produk Kosmetik You PT Jalur Mandiri Utama

Nindy Tamara (Universitas Tjut Nyak Dhien)

Article Info

Publish Date
08 May 2023

Abstract

This study aims to determine tha effect of brand image on consumer satisfaction on YOU cosmetic products at PT Chanel mandiri utama, to determin the effect of price on consumer satisfaction on YOU cosmetic products from PT chanel mandiri utama, to determine the effect of brand image and price on consumer satisfaction on YOU cosmetic Products PT chanel Mandiri. Main. This research is a quantitative descriptive study with a questionnaire instrument, carried out on a number of populations, namely all consumers of PT. Medan’s Main mandir line which was obtained using accidental sampling, the size of the sample in this study was 50 people.

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Journal Info
Journal Economic and Strategy (JES)
Website

Abbrev

jes

Publisher

Universitas Tjut Nyak Dhien

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Jurnal Journal Economic and Strategy (JES) merupakan wadah pubikasi ilmiah bagi dosen, mahasiswa, stakeholder serta pengamat ekonomi. Jurnal Journal Economic and Strategy (JES) diterbitkan dua kali dalam satu tahun yaitu Nomor 1 pada bulan Januari – Juni dan Nomor 2 pada bulan Juli – Desember. ...