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All Journal Journal Economic and Strategy (JES)
Nindy Tamara
Universitas Tjut Nyak Dhien
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Brand Image Dan Harga Terhadap Kepuasan Konsumen Pada Produk Kosmetik You PT Jalur Mandiri Utama Nindy Tamara
JOURNAL ECONOMICS AND STRATEGY Vol 4 No 1 (2023): Januari - Juni 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v4i1.716

Abstract

This study aims to determine tha effect of brand image on consumer satisfaction on YOU cosmetic products at PT Chanel mandiri utama, to determin the effect of price on consumer satisfaction on YOU cosmetic products from PT chanel mandiri utama, to determine the effect of brand image and price on consumer satisfaction on YOU cosmetic Products PT chanel Mandiri. Main. This research is a quantitative descriptive study with a questionnaire instrument, carried out on a number of populations, namely all consumers of PT. Medan’s Main mandir line which was obtained using accidental sampling, the size of the sample in this study was 50 people.
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