<![CDATA[The aim of this study is to find out a development strategy and amount of cost and benefit for small business of Batik Tegalan in Tegal. The population was the owners of Batik Tegalan small business in Tegal. The sample used was 30 batik businessmen in Tegal. The data were collected using questionnaire and interview. They were analyzed using Cost & Benefit and SWOT analysis. Results of the study show that, 1) based on the calculation results, the average value of BCR is 1.16 which means every small business of Batik Tegalan is worth running and the payback period of 30 Batik Tegalan small business is also worth running because the average value of investment return period is 0.64 year, 2) based on SWOT analysis, the alternative strategy that can be applied to develop the small business of Batik Tegalan in Tegal is SO strategy, a strategy of strength possesed to take advantages of the opportunity.]]>
Copyrights © 2022
