Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Vol. 9 No. 1 (2020): Juni 2020

MODEL PERILAKU ANGGOTA KLUB MOTOR DI BENGKAYANG: PENDEKATAN EKSPLORATORIS

Pramatatya Resindra Widya (Sekolah Tinggi Ilmu Manajemen Shanti Bhuana)
Aloysius Hari Kristianto (Sekolah Tinggi Ilmu Manajemen Shanti Bhuana)
Jimmi Jimmi (Unknown)

Article Info

Publish Date
17 Jul 2020

Abstract

The aim of this study is to explore the antecedents and consequences of people’s intention to join the brand community. Nowdays, brand community has become a new marketing channel for marketers to enter the market. This exploratory research conducted with Qualitative methods with ethnography approach and some motorbike clubs  as the participant. This research found a new concept of behavioral models in brand community and it can be use for behavioral sciences studies especially in consumer behavior.

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Journal Info
Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Website

Abbrev

JurnalManeksi

Publisher

Politeknik Negeri Ambon

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Yth Pengelola Garuda Kami Editor Jurnal maneksi memohon agar nama jurnal kami disesuaikan dengan nama jurnal yang ada di ISSN Brin dari Jurnal Maneksi menjadi Jurnal Maneksi (Management Ekonomi Dan Akuntansi), karena hal ini menjadi masukan ketika kami mengajukan akreditasi jurnal kami. Atas bantuan ...