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All Journal MODUS-Jurnal Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Pramatatya Resindra Widya
Sekolah Tinggi Ilmu Manajemen Shanti Bhuana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MODEL PERILAKU ANGGOTA KLUB MOTOR DI BENGKAYANG: PENDEKATAN EKSPLORATORIS Pramatatya Resindra Widya; Aloysius Hari Kristianto; Jimmi Jimmi
JURNAL MANEKSI Vol 9, No 1 (2020): Juni 2020
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.902 KB) | DOI: 10.31959/jm.v9i1.405

Abstract

The aim of this study is to explore the antecedents and consequences of people’s intention to join the brand community. Nowdays, brand community has become a new marketing channel for marketers to enter the market. This exploratory research conducted with Qualitative methods with ethnography approach and some motorbike clubs  as the participant. This research found a new concept of behavioral models in brand community and it can be use for behavioral sciences studies especially in consumer behavior.
ANALISIS PENGARUH SIKAP, DESAIN TAMPILAN, DAN CITRA SITUS TERHADAP MINAT BELANJA PADA SITUS BELANJA DARING TOKOPEDIA DI DAERAH ISTIMEWA YOGYAKARTA Jonathan Herdioko; Pramatatya Resindra Widya
Modus Vol. 31 No. 1 (2019): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v31i1.1921

Abstract

Penelitian ini bertujuan untuk menguji pengaruh sikap konsumen, desain tampilan situs, dan citra situs pada situs belanja daring Tokopedia pada minat belanja konsumen. Data penelitian ini diperoleh dengan metode purposive sampling pada 210 orang di Jogjakarta yang pernah melihat situs belanja Tokopedia. Hasil pengujian dengan path analysis dan uji beda nilai t menunjukkan adanya perbedaan hasil antara laki-laki dan perempuan akan situs belanja Tokopedia dan pengaruhnya pada minat belanja. Pada laki-laki sikap positif dan desain tampilan situs lebih mempengaruhi minat beli. Sedangkan untuk perempuan, citra situs dinilai penting untuk menumbuhkan minat berbelanja.Kata kunci: minat belanja, sikap, desain tampilan, citra situs, Tokopedia, path analysis
MODEL PERILAKU ANGGOTA KLUB MOTOR DI BENGKAYANG: PENDEKATAN EKSPLORATORIS Pramatatya Resindra Widya; Aloysius Hari Kristianto; Jimmi Jimmi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 9 No. 1 (2020): Juni 2020
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.902 KB) | DOI: 10.31959/jm.v9i1.405

Abstract

The aim of this study is to explore the antecedents and consequences of people’s intention to join the brand community. Nowdays, brand community has become a new marketing channel for marketers to enter the market. This exploratory research conducted with Qualitative methods with ethnography approach and some motorbike clubs  as the participant. This research found a new concept of behavioral models in brand community and it can be use for behavioral sciences studies especially in consumer behavior.
Co-Authors Aloysius Hari Kristianto Jimmi Jimmi Jonathan Herdioko