This study aimed to determine the perception and acceptability of cultured meat in the Nigerian market. The investigation was conducted with the aid of a cross-sectional survey study using the online Google survey questionnaire platform. A total of 233 Nigerians responded to this research survey. The majority, 108 (46.4%), of the respondents were between 18–30 years old, and 150 (64.4%) were male. Almost half of the respondents (47.6%) have not heard or read about cultured meat before, and 208 (89.3%) have never tasted it. Gender (p = 0.003, ᵪ2= 9.00) and whether respondents had tasted cultured meat before (p = 0.001, ᵪ2= 13.45) were significant determinants of accepting cultured meat in Nigeria. Females were 2.31 times more likely (OR = 2.31, Cl = 1.33-4.01) to accept cultured meat than males, and those who had previously tasted cultured meat were 0.16 times less likely (OR = - 0.16, Cl = 0.05-0.47) to accept cultured meat. Component 1 of the principal components analysis (PCA) contains perceptions that cultured meat is unnatural, disgusting, unhealthy, or can lead to health complications in the future and a loss of balance in the ecosystem. Nigerians would be interested in consuming cultured meat if growing concerns about the resulting side effects on human health can be addressed.
Copyrights © 2024