Jurnal Ilmiah Manajemen dan Kewirausahaan
Vol 2 No 2 (2023): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan

PENGARUH PRELOVED SHOPPING DAN MILLENIAL DISRUPTION TERHADAP GAYA HIDUP DAN AGILITY PADA GENERASI ZILENIAL

Mega, Mega Lestari (Unknown)
Eko Pujianto, Wahyu (Unknown)



Article Info

Publish Date
09 May 2023

Abstract

This study aims to examine whether the Effect of Preloved Shopping and Millennial Disruption on Lifestyle and Agility in the Millennial generation. Preloved Shopping is used goods that are resold in a condition that is still fit for sale and reuse at a lower price. It means used goods here are items that are not used and can still be used (Wisnuwardhani, 2015). Data collection was carried out using surveys and distributing questionnaires, and a sample of 100 respondents. The method used is descriptive quantitative analysis and the research design was carried out using Partial Least Squares (PLS) version 3. This is what is shown by the results of the research from Preloved Shopping which has a significant effect on Lifestyle and Agility on the contrary, Preloved shopping does not have a significant effect on Millennial Disruption.

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Journal Info

Abbrev

jimak

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMAK) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah manajemen dan kewirausahaan yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Trianandra. Jurnal ini adalah jurnal studi ilmu manajemen, bisnis dan Kewirausahaan. Jurnal Ilmiah Manajemen dan ...