Analysis of The Influence of Brand Experience, Brand Communication, Brand Trust, And Satisfaction On Brand Loyalty

Vincentius Francis Putra

SEEIJ (Social Economics and Ecology International Journal)
Vol. 5 No. 2 (2021): October

The purpose of this research is to know the influence of Brand experience, Brand Communication, Brand Trust, and satisfaction of Brand Loyalty in Ardiles case study in D.I Yogyakarta. The population of this study is consumers of shoes and sandals Ardiles who have bought in pantes shop. This study uses the SEM-PLS method to measure the relationship and influence between variables in the study who have Brand experience that affect each other on brand brand but the brand experience has no significant effect on Brand Loyalty.