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All Journal SEEIJ (Social Economics and Ecology International Journal)
Vincentius Francis Putra
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

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Analysis of The Influence of Brand Experience, Brand Communication, Brand Trust, And Satisfaction On Brand Loyalty Vincentius Francis Putra
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10030

Abstract

The purpose of this research is to know the influence of Brand experience, Brand Communication, Brand Trust, and satisfaction of Brand Loyalty in Ardiles case study in D.I Yogyakarta. The population of this study is consumers of shoes and sandals Ardiles who have bought in pantes shop. This study uses the SEM-PLS method to measure the relationship and influence between variables in the study who have Brand experience that affect each other on brand brand but the brand experience has no significant effect on Brand Loyalty.
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