DeKaVe
Vol 3, No 5 (2013): DeKaVe Vol. 03 No. 05 2013 Januari - Juni 2013

PERAN MARKETING COMMUNICATION DALAM MENDUKUNGSUSTAINABLECOMPANY (STUD I KASUS MARCOMM TOYOTA- NASMOCO GOMBEL)

IGN. Wisnu Ananta Praja (Unknown)

Article Info

Publish Date
01 Jan 2013

Abstract

MarComm is a synergy, creativity, integration and integrated marketing communications byutilizing a variety of different communication elements in order to create coherence in each field to makeit more cohesive and coherent. Marcomm responsibility is to ensure proper communication is achieved;established corporate image, brand awareness is awakened, etc .. , If this can be achieved then Marcommcan be said to have goals and staying maintain the continuity of the activities I sustainable business withinthe company.Keywords: MarComm, Coherence, Sustainable Company,

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Journal Info
DeKaVe
Website

Abbrev

dkv

Publisher

Institut Seni Indonesia Yogyakarta

Subject

Arts Humanities Languange, Linguistic, Communication & Media

Description

Jurnal DeKaVe diterbitkan oleh Program Studi Desain Komunikasi Visual Fakultas Seni Rupa, Institut Seni Indonesia Yogyakarta bekerjasama dengan AIDIA (Asosiasi Profesional Desain Komunikasi Visual Indonesia) sebagai media publikasi ilmiah bagi karya penelitian maupun perancangan, yang mencakup: ...