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IGN. Wisnu Ananta Praja
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PERAN MARKETING COMMUNICATION DALAM MENDUKUNGSUSTAINABLECOMPANY (STUD I KASUS MARCOMM TOYOTA- NASMOCO GOMBEL) IGN. Wisnu Ananta Praja
DeKaVe Vol 3, No 5 (2013): DeKaVe Vol. 03 No. 05 2013 Januari - Juni 2013
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8512.745 KB) | DOI: 10.24821/dkv.v3i5.878

Abstract

MarComm is a synergy, creativity, integration and integrated marketing communications byutilizing a variety of different communication elements in order to create coherence in each field to makeit more cohesive and coherent. Marcomm responsibility is to ensure proper communication is achieved;established corporate image, brand awareness is awakened, etc .. , If this can be achieved then Marcommcan be said to have goals and staying maintain the continuity of the activities I sustainable business withinthe company.Keywords: MarComm, Coherence, Sustainable Company,
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