<![CDATA[The study aimed to provide information on strategy development and income level of the Sahiwal Cross cattle business. The research method used was a survey. The researcher applied a stratified random sampling technique to determine the research sample. The location of the research was determined by considering the largest number of cattle and area representativeness. The respondents of this research consisted of all Sahiwal Cross cattlemen in Konda District. Research data were analyzed by applying SWOT Analysis. SWOT Analysis was used to describe the development strategy, and the income level analysis was used to describe the amount of income of Sahiwal Cross cattlemen. The result showed that Sahiwal Cross cattle breeding development was categorized as quadrant 1 equals to aggressive where the strategies used consisted of utilizing technology for marketing process, utilizing local human and natural resources maximally, maximizing the infrastructure development that can support cattle breeding development, improving cattle breeding management well, increasing Sahiwal Cross population, maximizing the investment availability to improve cattle productivity, guiding traditional cattle system to modern, increasing cattlemen’s knowledge optimally, utilizing agricultural waste to be alternative fodder, minimizing or reducing cattle thievery impact, improving institutional system, decreasing middlemen role so that the cattle prices are directly decided by the breeders, anticipating the fodder availability during dry season, creating policies on cattle breeding, developing facilities and infrastructures supporting cattle breeding, maximizing institutional system and improving cattle breeding management system. The average revenue of Sahiwal Cross cattlemen annually was IDR. 20,588,143 for each cow sold.]]>
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