Strategi Pemasaran Produk Keripik Singkong di Banyurip Alit

Ana Fadlilatun Nisa' (IAIN Pekalongan)

Sahmiyya: Jurnal Ekonomi dan Bisnis
Vol. 1 No. 1 (2022): VOLUME 1 NOMOR 1 2022

This research was conducted in the Banyurip Alit village, Pekalongan Selatan in the village with the hope that in the future it will be a useful contribution to certain parties, especially the business owners. The focus of this research will be to look at the strategies adopted by business owners in marketing their production and also in this study using theories related to research marketing using descriptive qualitative methods that describe the results obtained in the field. Data was collected by interviewing the informants. This study aims to determine how the marketing of cassava chips in Banyurip Alit to increase the volume of sales of its production.