Sahmiyya: Jurnal Ekonomi dan Bisnis
Vol. 1 No. 1 (2022): VOLUME 1 NOMOR 1 2022

Pengaruh Fasilitas Free Wi-fi Terhadap Keputusan Pembelian di Angkringan Daeng

Arief Rahmatulloh Mustofa (IAIN Pekalongan)



Article Info

Publish Date
31 May 2022

Abstract

This study aims to analyze the influences of Free Wi-Fi facilities on consumer purchasing decisions at Angkringan Daeng The specific objective of this research is to know how the influence of of Free Wi-Fi facilities on Consumer Purchasing Decisions On Angkringan Daeng. To provide know the influence of Variable Free Wi-Fi to Decision Purchase consumer On Angkringan Daeng. The research method used in this research with qualiitative approach. Population in this research is all consumer of Angkringan Daeng. samples taken are consumers angkringan for 1 months in Angkringan Daeng. Data collection techniques were conducted by using questionnaires and interviews. The results of the study are. Free WIFI significantly effect to Consumer Purchase Decision on Angkringan Daeng. This research can be used for Angkringan business people that the installation of Free Wi-Fi and place management can be used as a marketing strategy as a means of attracting buyers to the Angkringan business in Batang Regency.

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Journal Info

Abbrev

sahmiyya

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Sahmiyya is a journal providing authoritative sources of scientific information for researchers and scholars in academia, research institutions, government agencies, and industries. Sahmiyya Journal publish original research papers, review article and case studies focused on Economics and Business, ...