DECISION : Jurnal Ekonomi dan Bisnis
Vol. 2 No. 1 (2021): DECISION : Jurnal Ekonomi dan Bisnis

FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN NASABAH DALAM MENABUNG DI BANK MANDIRI SYARIAH PAREPARE

Syahruni, Syahruni (Unknown)
Nuryadin, Rusmin (Unknown)

Article Info

Publish Date
01 Mar 2021

Abstract

This study aims to determine what influences a customer's decision to save at Bank Mandiri Syariah Parepare. The data collected by distributing questionnaires to a study sample of 114 respondents. Data processing using statistical tools SPSS 21. The results provided that the product has a positive impact on customer decisions with a regression coefficient of 0.137. The promotion has a positive effect on customer decisions with a regression coefficient of 0.129. Then, service has a positive influence on customer decisions with a regression coefficient of 0.584. the location has a positive effect on customer decisions with a regression coefficient of 0.112.

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Journal Info
DECISION : Jurnal Ekonomi dan Bisnis
Website

Abbrev

decision

Publisher

Universitas Muhammadiyah Parepare

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

DECISION : Jurnal Ekonomi dan Bisnis merupakan jurnal yang diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare dengan frekuensi dua kali dalam setahun, yaitu Februari dan Oktober. Jurnal DECISION sebagai wadah pengembangan ilmu manajemen yang terdiri dari manajemen ...