PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MIE INDOMIE GORENG (STUDI KASUS MAHASISWA MANAJEMEN ANGKATAN 2016 UNIVERSITAS MUHAMMADIYAH PAREPARE)

Mardianah, Mardianah
Idrus, Irwan

DECISION : Jurnal Ekonomi dan Bisnis
Vol. 2 No. 1 (2021): DECISION : Jurnal Ekonomi dan Bisnis

This study aimed to examine of product quality and promotion on purchasing decisions of instant noodles-Indomie Goreng. The research sample was management students class 2016 Universitas Muhammadiyah Parepare. Data collected using the questionnaire method with a total sampling of 60 students. Furthermore, the data were analyzed using statistical data processing with multiple linear regression models. The results showed that: 1) Product quality does not affect purchasing decisions, 2) Promotion affects purchasing decisions.