DECISION : Jurnal Ekonomi dan Bisnis
Vol. 3 No. 2 (2022): DECISION : Jurnal Ekonomi dan Bisnis

PENGARUH PENENTUAN HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN OJEK ONLINE GRAB DI KOTA PAREPARE

Hardi, Humaida (Unknown)
Handayani, Sri Reski (Unknown)
Sudirman, Sudirman (Unknown)

Article Info

Publish Date
07 Oct 2022

Abstract

This study aims to determine the effect of pricing and service quality on consumer satisfaction of ojek online Grab in Parepare City (Case Study in Ujung District). The data collection techniques used in this study were questionnaires, observations, and literature studies. The sample in this study amounted to 147 respondents. The data analysis technique in this study used multiple linear regression analysis with the help of a computerized system (computer program IBM Statistics SPSS 26). The results of the study indicate that partially Pricing (X1) has a positive and significant effect on Consumer Satisfaction (Y). Partially, Service Quality (X2) has a positive and significant effect on Consumer Satisfaction (Y). Simultaneously, Pricing and Service Quality have a positive and significant influence on Consumer Satisfaction.

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Journal Info
DECISION : Jurnal Ekonomi dan Bisnis
Website

Abbrev

decision

Publisher

Universitas Muhammadiyah Parepare

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

DECISION : Jurnal Ekonomi dan Bisnis merupakan jurnal yang diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare dengan frekuensi dua kali dalam setahun, yaitu Februari dan Oktober. Jurnal DECISION sebagai wadah pengembangan ilmu manajemen yang terdiri dari manajemen ...