Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal DECISION : Jurnal Ekonomi dan Bisnis
Handayani, Sri Reski
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PENENTUAN HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN OJEK ONLINE GRAB DI KOTA PAREPARE Hardi, Humaida; Handayani, Sri Reski; Sudirman, Sudirman
DECISION : Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2022): DECISION : Jurnal Ekonomi dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.555 KB) | DOI: 10.31850/decision.v3i2.1884

Abstract

This study aims to determine the effect of pricing and service quality on consumer satisfaction of ojek online Grab in Parepare City (Case Study in Ujung District). The data collection techniques used in this study were questionnaires, observations, and literature studies. The sample in this study amounted to 147 respondents. The data analysis technique in this study used multiple linear regression analysis with the help of a computerized system (computer program IBM Statistics SPSS 26). The results of the study indicate that partially Pricing (X1) has a positive and significant effect on Consumer Satisfaction (Y). Partially, Service Quality (X2) has a positive and significant effect on Consumer Satisfaction (Y). Simultaneously, Pricing and Service Quality have a positive and significant influence on Consumer Satisfaction.
Co-Authors Hardi, Humaida Sudirman Sudirman