Jurnal Agribisnis Terpadu
Vol 16, No 1 (2023): jurnal Agribisnis Terpadu

DAMPAK E-COMMERCE TERHADAP PERILAKU KONSUMSI MAKANAN OLEH MAHASISWA DI YOGYAKARTA

Khusnul Fatimah (Institut Pertanian STIPER Yogyakarta)
Tri Endar Suswatiningsih (Institut Pertanian STIPER Yogyakarta)
Cristina Wahyu Ary Dewi (Institut Pertanian STIPER Yogyakarta)



Article Info

Publish Date
01 Jun 2023

Abstract

 The Impact Of E-commerce On Food Consumption Behavior By Students In Yogyakarta. Modernization in the economic field gave rise to an online selling system known as e-commerce. The emergence of e-commerce in Yogyakarta, such as shopee, grab, and gojek, has made students often use e-commerce to order food, so it needs to be studied further to determine the impact of e-commerce. This study aims to find out the e-commerce used by students, find out the variety of food purchased by students, and find out the impact of e-commerce on food consumption behavior by students. This research was conducted using a descriptive method with a qualitative-quantitative approach and the location of the research was determined using a case study at Instiper Yogyakarta. Sampling used accidental sampling criteria with solvin formula so that 97 students were obtained. The data were analyzed using t-test. The research results obtained by the e-commerce used by students at Instiper Yogyakarta are shopee (70.1%), grab (15.5%), and gojek (14.4%). Food ordered through e-commerce by students at were staples (14.4%), main meals (38.1%), desserts (30.9%), and snacks (16.5%). The positive impact of using e-commerce makes it easier to meet needs, time efficient, and energy efficient and the negative impact of e-commerce is an increase in spending, an increase in food purchases, and the emergence of consumptive behavior. Based on the results of the t test, spending after using e-commerce is greater than spending before using e-commerce. 

Copyrights © 2023






Journal Info

Abbrev

jat

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Agribisnis Terpadu (JAT) publishes articles directly sourced from research projects, research results/literature studies or case reports in the field of science related to agribusiness, agricultural economics, business and entrepreneurship, agricultural extension & communication and rural ...