SEIKO : Journal of Management & Business
Vol 6, No 1 (2023): January - Juny

Tiket.Com Customers Repurchase In The New Normal Era

Muh. Alvianto Putra Arizandi Sadarrudin (PPs STIE Amkop Makassar)
Yundi Permadi Hakim (Unknown)
Adi Sijanto (Unknown)

Article Info

Publish Date
02 Jun 2023

Abstract

The purpose of this study is to look at how online customer reviews and the calibre of electronic services affect repeat purchases both separately and simultaneously. In the city of Samarinda, the study was conducted. The sample size for this study is 71 respondents, and the demographics are customers who buy tickets through the online ticketing service Tiket.com. In this study, data were analysed using the validity test, reliability test, classic hypothesis test, multiple linear regression analysis, coefficient of determination test, F test, and t test. Keywords: On line consumer Reviews, E-Services Quality And Purchase Return.

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Journal Info
SEIKO : Journal of Management & Business
Website

Abbrev

seiko

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Social Sciences

Description

The Journal Management & Business (SEJaman) provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects ...