Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal SEIKO : Journal of Management & Business International Journal of Economics and Management Research
Yundi Permadi Hakim
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Tiket.Com Customers Repurchase In The New Normal Era Muh. Alvianto Putra Arizandi Sadarrudin; Yundi Permadi Hakim; Adi Sijanto
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4596

Abstract

The purpose of this study is to look at how online customer reviews and the calibre of electronic services affect repeat purchases both separately and simultaneously. In the city of Samarinda, the study was conducted. The sample size for this study is 71 respondents, and the demographics are customers who buy tickets through the online ticketing service Tiket.com. In this study, data were analysed using the validity test, reliability test, classic hypothesis test, multiple linear regression analysis, coefficient of determination test, F test, and t test. Keywords: On line consumer Reviews, E-Services Quality And Purchase Return.
Social Media Marketing And Brand Equity Against Coffee Purchase Intentions Yundi Permadi Hakim; Muh. Alvianto Putra Arizandi Sadarrudin; Burhanuddin Burhanuddin
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.128

Abstract

This study investigates the impact of Social Media Marketing and Brand Image on purchasing intentions for DELKOFF Brand coffee products. A survey research model is employed to collect data. The findings indicate that Social Media Marketing and Brand Equity have a significant influence on purchasing intentions. Moreover, it is found that social media-based marketing activities through online marketplaces are particularly effective during the pandemic. Both Social Media Marketing and Brand Equity contribute to increased sales. Management should emphasize marketing efforts via social media platforms to enhance product sales. This study solely examines two variables: Social Media Marketing and brand equity.
Co-Authors Adi Sijanto Burhanuddin Burhanuddin Muh. Alvianto Putra Arizandi Sadarrudin Muh. Alvianto Putra Arizandi Sadarrudin