Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Vol. 2 No. 3 (2023): Juli : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen

Pengaruh Citra Merek, Word Of Mouth, Dan Harga Terhadap Keputusan Pembelian Produk Emina Di Universitas Simalungun

Nida Shafiyyah (Unknown)
Rizka Praswalita (Unknown)
Yan Lihardo F. Saragih (Unknown)
Duwi Anggela (Unknown)

Article Info

Publish Date
31 May 2023

Abstract

The aim of the research is to make decision knowledge in purchasing emina products by students at Simalungun University. This study took the population at the Faculty of Economics, the sample used was 25 respondents. By using a probability sampling technique with a simple random sampling type. The results of the analysis carried out using the simultaneous test (f) concluded that brand image, word of mouth, and price have a simultaneous and significant influence on purchasing decisions. With simultaneous F results, a result of 2,157 is obtained with a level of 0.000

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Journal Info
Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Website

Abbrev

Inisiatif

Publisher

Universitas 45 Surabaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi ...