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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Rizka Praswalita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Citra Merek, Word Of Mouth, Dan Harga Terhadap Keputusan Pembelian Produk Emina Di Universitas Simalungun Nida Shafiyyah; Rizka Praswalita; Yan Lihardo F. Saragih; Duwi Anggela
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 3 (2023): Juli : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i3.1116

Abstract

The aim of the research is to make decision knowledge in purchasing emina products by students at Simalungun University. This study took the population at the Faculty of Economics, the sample used was 25 respondents. By using a probability sampling technique with a simple random sampling type. The results of the analysis carried out using the simultaneous test (f) concluded that brand image, word of mouth, and price have a simultaneous and significant influence on purchasing decisions. With simultaneous F results, a result of 2,157 is obtained with a level of 0.000
Co-Authors Duwi Anggela Nida Shafiyyah Yan Lihardo F. Saragih