INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi

Optimizing the Use of Social Media and Digital Technology to Market Insurance Products and Services

Mulawarman, Mulawarman (Unknown)
Robidi, Robidi (Unknown)
Winata, I Nyoman (Unknown)
Erizal, Erizal (Unknown)

Article Info

Publish Date
28 May 2023

Abstract

This study aims to examine the ability of insurance marketers in insurance companies to develop selling methods on social media using a set of today's technologies. The social media used is Facebook. WhatsApp, LineApps and Youtube. While the devices used for testing are smartphones, mobile phones, laptops and tablet computers. Using the survey method, the results show that marketers access social media using laptops and smartphones. The most popular social media for promoting, marketing and selling insurance products and services is WhatsApp.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Website

Abbrev

invest

Publisher

Lembaga Riset dan Inovasi Al-Matani

Subject

Economics, Econometrics & Finance

Description

INVEST : Jurnal Inovasi Bisnis dan Akuntansi is published by Lembaga Riset dan Inovasi Al-Matani as an information and communication media for practitioners, researchers and academics who are interested in the field of Business Management and Accounting Studies. First publish in September 2020. The ...