Dharma: Jurnal Pengabdian Masyarakat
Vol 4, No 1 (2023): Mei

PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DAN SUMBER INFORMASI TEREKAM PADA UKM BATIK BAMBU KENANGA

Farika Nikmah (Politeknik Negeri Malang)
Musthofa Hadi (Politeknik Negeri Malang)
Kartika Indah Permanasari (Politeknik Negeri Malang)



Article Info

Publish Date
30 May 2023

Abstract

The role of social media is currently developing not only as a means of showing oneself or proof of existence. However, business people are starting to use social media as a promotion, because this media offers low costs with a wide market reach. Not only as promotional media, social media  can also be used as document storage in an orderly and chronological manner, according to the time at which the documents were made. This is the aim of this activity, which is to maximize the role of social media for batik SMEs. Relatively low cost, easy operation (can be done via HP), and does not require skills that must be experts in the IT field. This activity was carried out at Batik Bambu Kenanga, located in Turen District, Malang Regency, East Java. The results show that the guidance and training provided was very useful and taught Batik Bambu Kenanga to compile promotional content as well as archive important documents, especially the batik products they produce.

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Journal Info

Abbrev

dlppm

Publisher

Subject

Social Sciences

Description

Jurnal Dharma memiliki fokus utama pada pengembangan ilmu-ilmu di ranah pengabdian kepada masyarakat. Lingkup ranah pengabdian kepada masyarakat antara lain meliputi pelatihan, pemasaran, keamanan pangan lokal, Teknologi Tepat Guna (TTG), desain, pemberdayaan masyarakat, akses sosial, daerah ...