Dharma: Jurnal Pengabdian Masyarakat
Vol 4, No 1 (2023): Mei

PELATIHAN DAN PENDAMPINGAN TATA DISPLAY TOKO: SEBAGAI UPAYA IDENTIFIKASI RISIKO BISNIS

Halid Hasan (Politeknik Negeri Malang)
Abdul Waris (Politeknik Negeri Malang)
Izzatul Ulya (Politeknik Negeri Malang)
Zhulvardyan Armayrishtya (Politeknik Negeri Malang)



Article Info

Publish Date
30 May 2023

Abstract

Store display is an important component in the retail business segment. Business actors must be able to create attractive spatial planning and product arrangement through store displays so that consumers feel at home and comfortable when shopping. Effective arrangement in addition to increasing sales can also minimize the risk of loss. Such as avoiding loss of goods, theft, inaccurate records, and others. This activity was delivered to the Delfa Store which is located at Jl. Kenanga Kav.2, Mulyoagung Village, Kecamatan Dau Kabupaten Malang. Based on preliminary observations, it was found that the display conditions in stores that sell various household goods are still not good.  So that it becomes difficult to develop and there is uncertainty about business continuity in the future. This is the background for carrying out this activity, by analyzing the condition of store displays as an effort to identify business risks.

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Journal Info

Abbrev

dlppm

Publisher

Subject

Social Sciences

Description

Jurnal Dharma memiliki fokus utama pada pengembangan ilmu-ilmu di ranah pengabdian kepada masyarakat. Lingkup ranah pengabdian kepada masyarakat antara lain meliputi pelatihan, pemasaran, keamanan pangan lokal, Teknologi Tepat Guna (TTG), desain, pemberdayaan masyarakat, akses sosial, daerah ...