Avant Garde
Vol 11, No 1 (2023): Avant Garde

Citra Diri dan Motif: Fenomena Perempuan Bertato di Kota Metropolitan Jakarta

Aurora Amira (Universitas Esa Unggul)
Ruslan Ramli (Universitas Esa Unggul)
Erna Febriani (Universitas Esa Unggul)
Ballian Siregar (Universitas Esa Unggul)



Article Info

Publish Date
16 Jun 2023

Abstract

This study was intended to determine the relationship between self-image and tattooed women who live in the metropolitan city of Jakarta. The purpose of this study was to examine the meaning of symbolic communication and the self-image built by tattooed women in the metropolitan city of Jakarta. The grand theory used in this research is George Herbert Mead's theory of symbolic interaction and also the theory of self-image. The research method used is a qualitative approach with a phenomenological perspective. The interviewees were ten women with tattoos, using the snowball sampling technique. This research has succeeded in revealing several factors of women's motives with tattoos, e.g., tattoos as works of art, media for self-expression, expressions of depression, history, spirituality, and pleasure only. The conclusion of this study is that tattooed women believe that tattoos can form a positive self-image because, with tattoos, they can increase self-confidence and get to know themselves better. These tattooed women do not want a negative view of their tattoos because not all tattooed women are criminals or have deviant behavior. The implication of this research is that women with tattoos do not need to hear negative views from other people and can build a good self-image for themselves; thus, their tattoos are not underestimated by other people.

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Journal Info

Abbrev

avantgarde

Publisher

Subject

Social Sciences

Description

Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of ...