Digital business strategy training through social media for students of MTs al-Ittifaqiah 2

Nurul Huda (Universitas Bina Darma, Palembang, Indonesia)
Rahayu Amalia (Universitas Bina Darma, Palembang, Indonesia)
Rasmila Rasmila (Universitas Bina Darma, Palembang, Indonesia)
Megawati Megawati (Universitas Bina Darma, Palembang, Indonesia)
Fauzan Azhiman (Universitas Bina Darma, Palembang, Indonesia)

Community Empowerment
Vol 8 No 5 (2023)

Seeing the rapid development of the internet, digital marketing occupies a very strategic position as a mainstream marketing medium. One of them is for branding and marketing a product through social media. This activity aims to add insight to MTS Al-Ittifaqiah Indralaya students to become young entrepreneurs who have digital marketing soft skills to support marketing their products online. The results of this training show that 80% of the participants have understood digital marketing and the use of social media.