Strategi dan Struktur Bisnis Internasional

Fatya Ayu Priasti (Universitas Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sumatra Utara)
Nabila Dwi Afifah Lubis (Universitas Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sumatra Utara)
Bagas Elwi Nibra (Universitas Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sumatra Utara)
Nur Azizah (Universitas Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sumatra Utara)
Nabila Addiva (Universitas Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sumatra Utara)
Feronica Simanjorang (Universitas Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sumatra Utara)

Madani: Multidisciplinary Scientific Journal
Vol 1, No 5 (2023): Juni

Global trade is very important for a country and its businesses because it drives economic growth by creating markets for its products and access to needed resources. Therefore, companies that run their business worldwide must consider cultural aspects, so that corporate cultural aspects can form the basis of marketing activities. The goal of international business strategy is to gain and maintain a competitive advantage, namely a unique and advantageous competitive position in the country and in the world.