Indonesian Vocational Research Journal
Vol 1 No 2 (2022)

The Influence of Word Of Mouth, Facebook Ads and Personal Selling On the Purchase Decision of Points of Sales (Pos) Packages at Senna

Achmad Noorman Setiawan (Unknown)
Moh. Agung Surianto (Unknown)

Article Info

Publish Date
30 Jun 2022

Abstract

This study aims to analyze the effect of word of mouth, facebook ads and personal selling on purchasing decisions at PT Senna Kreasi Nusa. This study uses a quantitative approach. The population in this study were consumers of PT. Senna Kreasi Nusa. The sampling technique used in this study is a non-probability sampling technique which produces a sample of 75 consumers. The data collection technique used is a questionnaire. The data was obtained by using multiple linear regression analysis, first the instrument test and classical assumption test were performed. The results showed that the variables word of mouth, facebook ads and personal selling had a positive and significant effect on the purchasing decisions of PT. Senna Kreasi Nusa.

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Journal Info
Indonesian Vocational Research Journal
Website

Abbrev

ivrj

Publisher

Universitas Muhammadiyah Gresik

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Public Health Social Sciences

Description

This journal is a medium for articles on the broad field of vocational education, across a range of settings: vocational colleges, schools, universities, workplaces, domestic environments, voluntary bodies, and more. Coverage includes such topics as curriculum and pedagogy practices for vocational ...