Jurnal Penelitan Mahasiswa Indonesia
Vol. 3 No. 2 (2023): Agustus

Multimodal Discourse Analysis on Mie Sedaap Singapore Spicy Laksa Advertisement

Ni Nyoman Sindu Darmapatni (Universitas Pendidikan Ganesha)



Article Info

Publish Date
19 Jun 2023

Abstract

This study discusses the multimodal analysis on Mie Sedaap Singapore Spicy Laksa. As we know, both in printed or electronic advertisement is a discourse that has a complex message. This complexity happens caused by the companies that try to deliver the message to the customers. In order to make the message clearly conveyed to the customers, there are several things that need to be considered such as language features and also other visual features. Therefore, an Multimodal Discourse Analysis is needed in order to get the meaning and understand the complexity in Mie Sedaap Singapore Spicy Laksa. The multimodal analysis being discussed in this study is using functional systemic linguistics theories from Halliday (1975) cited in (Juliana and Arafah, 2018). This multimodal analysis was developed by the combination of the multimodal theory (Anstey & Bull, 2010, cited in Raharjo, et all, 2020), and multimodal analysis by Kress and Van Leeuwen (1996-2006) cited in (Pratiwy & Wulan, 2018), as well as to explain the multimodal analysis of researchers using a semiotic approach to Mie Sedaap Singapore Spicy Laksa Advertisement.

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Journal Info

Abbrev

jpmi

Publisher

Subject

Religion Arts Humanities Education Languange, Linguistic, Communication & Media

Description

Jurnal Penelitian Mahasiswa Indonesia adalah jurnal yang dikelola oleh kelompok dosen di lingkungan STKIP Agama Hindu Singaraja. Jurnal ini mewadahi hasil penelitian yang dilakukan oleh mahasiswa. Fokus dari Jurnal Penelitian Mahasiswa Indonesia adalah memberikan ruang kritis untuk pengembangkan ...