JKTP
Vol 3 No 2 (2023): May Issue

PERAN DIGITAL MARKETING DALAM PENGEMBANGAN DESA WISATA DI KABUPATEN TABANAN

Darmayanti, Putu Widya (Unknown)
I Made Darma Oka (Unknown)
Fransiska Fila Hidayana (Unknown)

Article Info

Publish Date
30 May 2023

Abstract

This article examines the role of digital marketing in the development of tourist villages. This research uses qualitative data. Collecting data using in-depth interviews with community leaders. Data analysis used qualitative data analysis techniques. The results showed that the role of digital marketing in tourist villages makes big contribution to influences the sustainability of tourist villages. The development of digital marketing is able to have positive impact in introducing and promoting tourism villages. The application of digital marketing carried out by each tourism can be an opportunity for the number of tourist visits. It is recommended that the tourism stakeholders must synergize to the development of the tourism village remains sustainable.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JKTP
Website

Abbrev

diparojs

Publisher

Akademi Pariwisata Denpasar

Subject

Languange, Linguistic, Communication & Media Social Sciences Other

Description

The Journal aims: Jurnal Kajian dan Terapan Pariwisata (JKTP) aims at providing a media or forum for researchers, lectures, and graduate students to publish their original research papers in the field of studies and applied tourism. The scope of JKTP includes: Ecotourism Spiritual Tourism Cultural ...