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All Journal Buletin Udayana Mengabdi E-Journal Of Cultural Studies Jurnal Teknodik Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Kepariwisataan JKTP International Journal of Science and Society (IJSOC) International Journal of Travel, Hospitality and Events BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) International Journal of Green Tourism Research and Applications Journal of Hospitality Accommodation Management Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism Journal of Social Service and Empowerment Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
I Made Darma Oka
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SOCIO-CULTURAL IMPLICATION OF BALINESE WOMEN WORKING ON CRUISE SHIP Oka, I Made Darma; Antara, Made; Mudana, I Gede
E-Journal of Cultural Studies Vol 8 No 4 (2015): Volume 8, Number 4, November 2015
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

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Abstract

The Balinese people tend to work on the cruise ship. In the last four years, the number of the Balinese women who work on the cruise ship has increased significantly, namely, by 33,84%. This present study is intended to analyze the socio-cultural implication of the Balinese women who work on the cruise ship as part of the tourism industry. Qualitative data are used in the present study. The data were analyzed qualitatively. The result of the study shows that the Balinese people were proud of being employed on the cruise ship as they had the opportunity to see the other countries which they had never dreamed of visiting. The socio-cultural life of the countries they had visited was unique and was completely different from the Balinese socio-cultural system. The socio-cultural life of the Balinese women who were employed on the cruise ship can be divided into; (a) the social implication; being employed on the cruise ship enabled them to improve the social status of themselves and their families, and (b) the cultural implication; being employed on the cruise ship enabled them to understand and conserve their culture. They acknowledged that their strong cultural tradition could impede them from being employed on the cruise ship. The paternal traditional life which is attached to the Balinese people and benefits the Balinese people sometimes cause the Balinese people to hesitate to be employed on the cruise ship.
Pengembangan “Pasiraman Pura Dalem Pingit Dan Pura Kusti” Sebagai Daya Tarik Wisata Spiritual Di Desa Batuan Gianyar I Made Darma Oka; Made Sudiarta; I Gede Astawa; I Wayan Sukita
Jurnal Kajian dan Terapan Pariwisata Vol 1 No 2 (2021): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v1i2.31

Abstract

The aims of this paper to analyze the feasibility of “Pasiraman Pura Dalem Pingit and Pura Kusti” to develop into tourist attractions-based tourism destination components aspect, such as attractions, accessibility, amenities, and ancillary service. Observation data, interviews, and literature study method with qualitative descriptive analysis used in this paper. It is shown that “Pasiraman Pura Dalem Pingit and Pura Kusti” feasible to develop into tourist attraction to be an alternatives when choose the tourist attraction. This feasibility is seen by the tourism facilities component are owned, such as: Temples as place of worship, places to do “melukat”, parking lots, restaurants, fitting rooms, toilets, shelters, and “puskesmas” in village area. Tourists that visiting tourist attraction not only see the beauty of the natural panorama or the uniqueness of the local culture but directly involved spiritual tourism activities. For this reason, this tourist attraction suggested to manage professionally and sustainable so it can compete with the others.
IPTEKS BAGI MASYARAKAT PEDESAAN DI DESA TENGKUDAK PENEBEL TABANAN Darma Oka. I M; I M. Budiasa; M. Suardani
Buletin Udayana Mengabdi Vol 10 No 1 (2011): Volume 10 No.1 – April 2011
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Tengkudak Village is one of villages of Tabanan Regency which has tourism potential to attract tourist visits. Tengkudak Village has cool weather because it is located in 700 meter above the sea level with average temperature of 25o C. Beautiful rice terraces with green color during the growing season and yellowish color during the harvesting season. Some part of its area consists of hills with beautiful cliff topography. It is about 92% of the land is used as agriculture and 76% of those are the rice fields with terraces along the hill side. Most of People work as farmers approximately 82.48% which are organized in a traditional agricultural institution called Subak. Education level of the local people is considered still low those are 68.57% elementary school graduated, 3.08% primary school graduated, 11.12% academy school graduated, 1.47% undergraduate (Village monograph, 2008), that’s why the agricultural products cannot be autonomously and professionally processed. In order to anticipate such problem, the Bali State Polytechnic Community Service Team carried out a guided training to the local people especially those who are members of the PKK groups (40 persons). Based on the planned program, the training of the commodities processed to be various kinds of food are: Mangkok Ketela Rambat, Donat Variasi, Donat Ketela Ungu, Kaliadrem, Fried Sesame Ball, Soes Keju Goreng, Muffin Blueberry, Bolu Trio, Pudding Coklat, Pilus Ketela Ungu and so on. The training program for people or Ipteks bagi Masyarakat (IbM) carried out in Tengkudak Village has successfully increased their understanding about tourism in general and has been able to increase their life skills in processing local commodities to be high valued products, at the end, their opportunities of contribution in tourism activity development are getting higher. The items produced by training participants of IbM has met the criteria of product requirement in terms of taste, form, texture, and set-up.
CULTURAL HERITAGE AS THE BASE FOR THE DEVELOPMENT OF EDUCATIONAL TOURISM IN BIAUNG VILLAGE, PENEBEL, TABANAN Putu Widya Darmayanti; I Made Darma Oka; Ketut Sumadi
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 7 No 2 (2022): Volume 7 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.727 KB) | DOI: 10.25078/pariwisata.v7i2.1411

Abstract

Biaung Village has some potential to develop into a cultural tourism attraction. This article aims to examine the existence of cultural heritage in this village to be developed into educational tourism. The data was collected by observation, literature study, and in-depth interviews with local community leaders and then analyzed by descriptive qualitatively. The results showed that the cultural heritage of Biaung Village is feasible to be developed into educational tourism for tourists, especially the younger generation. Hence, the younger generation has a strong understanding of cultural preservation in the future. It can be seen in the offer of educational tour packages (relics of ancient cultural sites, Batur Sari Murti Temple, tradition of making "kise", painting activities, and traditional culinary). Tourists who visit this tourist village are not just to learn about the local culture's uniqueness but also to be directly involved in tourism activities. It is recommended that the local community be more serious about developing the cultural heritage so that future generations can enjoy it. The government is expected to be more intense in fostering this cultural tourism attraction to be sustainable
PENGEMBANGAN POTENSI DESA SELONG BELANAK SEBAGAI DESTINASI WISATA Hasan Basri; I Made Darma Oka; I Wayan Lanang Nala; Putu Widya Darmayanti; I Wayan Sukita
Jurnal Kajian dan Terapan Pariwisata Vol 4 No 2 (2024): Edisi Mei
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v4i2.85

Abstract

This research examines the potential of Selong Belanak Village to be developed into a tourist destination in Central Lombok. Data collection methods include observation, documentation, interviews and focus group discussions. Informants were determined using purposive sampling. Data analysis were carried out by using qualitative and quantitative analysis through SWOT analysis to examine strengths, weaknesses, opportunities and challenges faced in the future. The results of the SWOT analysis of Selong Belanak village show that from the internal side the results are in the good category with a value of 3.10, as well as from the external analysis side it is in the good category with a value of 3.06. This means that this village has the potential to be developed into a tourist destination. It is recommended that the development of this tourist destination must be carried out by synergizing all relevant pentahelic actors (government, academics, business people, the media and local communities).
Green Tourism-Based CSR as Practiced By Melasti Beach Management Ni Wayan Agustini; I Ketut Budarma; I Made Darma Oka; Cokorda Istri Putra Widhari; I Putu Krisna Arta Widana
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.300

Abstract

Purpose: This study aims to analyze the implementation of green tourism-based CSR (corporate social responsibility) by the regional head of Melasti Beach management, Badung, Indonesia. Research methods: The data collection methods used are observation, interviews, document study, and focus group discussions. Furthermore, data analysis used descriptive qualitative analysis, including data reduction, presentation, and conclusion. Results and discussion: The results show that CSR activities of the Ungasan Bupda (Baga et al.) in managing Melasti Beach include four aspects, namely economic aspects, social aspects, cultural aspects, and environmental aspects. Implication: All CSR activities carried out reflect the theory of sustainable tourism by paying attention to economic, social, cultural, and environmental sustainability.   Keywords: corporate social responsibility, green and sustainable tourism, beach.
E-Marketing in Accommodation Business Model Innovation at Airbnb in Bali Wijaya, I Nyoman Mokoh; Oka, I Made Darma; Murni, Ni Gst Nym Suci; Darmayanti, Putu Widya
Jurnal Ilmiah Hospitality Management Vol. 13 No. 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.249

Abstract

In conducting tourism business activities, the internet is one form of utilizing information technology in the era of globalization. The intensity of internet use also has a very large influence on changes that occur in the concept of business utilization, especially in the marketing business model that is carried out. Competition in the era of globalization requires companies that provide goods or services to always be responsive and observant in what is happening today. Airbnb is an online media that brings together tourism accommodation service providers and managers with tourism accommodation service users in the form of a website that can be accessed via mobile phones. This study analyzes the implementation of e-marketing in the accommodation business model innovation on Airbnb sites in Bali. Data was collected through observation, in-depth interviews and literature study. Data analysis was descriptive qualitative using Porter's Five Force Models (PFFM). This model is used to analyze competitive forces in marketing accommodation in Bali through the airbnb website. The results showed that the implementation of e-marketing in the innovation of the tourism accommodation business model on the Airbnb site in Bali by applying the PFFM proved to be quite effective. The competitive advantages of the Airbnb site are: multiple listings, two booking process confirmation systems, smaller booking commissions, competitive prices, no disparity rates, ease of registration, and marketing unique accommodation titles. Implementation of Porter's model is used to increase accommodation unit revenue by accepting bookings on the Airbnb situs site.
The Local Community's Perspective: Development of Tengkudak Village as A Tourist Village Oka, I Made Darma; Suparta, I Ketut; Budiasa, I Made; Suarja, I Ketut; Darmayanti, Putu Widya
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 1 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i1.1930

Abstract

This research aims to explore the potential for developing Tengkudak village as a tourist village from the perspective of the local community. Data collection through observation, interviews, and literature study using quantitative descriptive analysis. The sample was determined as 100 people through proportional random sampling. Informants were selected from the community who understood the existence of the village through proportional random sampling. The research results show that the local community basically strongly agrees with developing this village as a tourist village, with a score of 4.11 (agreeing to develop it into a tourist village). To be able to maximize the development of the tourist village, it is necessary to involve pentahelic actors (government, academics, tourism actors, the media, and local communities) in the development of the tourist village. The government is only limited to facilitating, and local communities are the main actors in developing tourist villages, so they can better understand natural and cultural phenomena, as a determinant of the quality of tourism products owned by the village. This can certainly foster a common perception of all Pentahelix actors and provide the widest possible space for local communities as the main actors in developing tourist villages.
PERAN DIGITAL MARKETING DALAM PENGEMBANGAN DESA WISATA DI KABUPATEN TABANAN Darmayanti, Putu Widya; I Made Darma Oka; Fransiska Fila Hidayana
Jurnal Kajian dan Terapan Pariwisata Vol 3 No 2 (2023): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v3i2.78

Abstract

This article examines the role of digital marketing in the development of tourist villages. This research uses qualitative data. Collecting data using in-depth interviews with community leaders. Data analysis used qualitative data analysis techniques. The results showed that the role of digital marketing in tourist villages makes big contribution to influences the sustainability of tourist villages. The development of digital marketing is able to have positive impact in introducing and promoting tourism villages. The application of digital marketing carried out by each tourism can be an opportunity for the number of tourist visits. It is recommended that the tourism stakeholders must synergize to the development of the tourism village remains sustainable.
Bhumi Sangtu Ubud Bali: A Sustainable Guest House Development Globally Oriented Locally Contextualized Wiryani, Ni Nyoman Sri; Ernawati, Ni Made; Oka, I Made Darma; Arjana, I Wayan Basi
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1484

Abstract

This article presents a sustainable boutique hotel development located in Ubud, Bali, Indonesia. This boutique hotel marketed as Bhumi Sangtu Resort Ubud was built in 2023-2024. Given the many accommodations available and have mushroomed recently in Kedewatan village, Ubud, it is very important for this property to have its own value and uniqueness; implementing sustainable tourism values and principles is opted as a competitive advantage which is applied from the construction stage up to its operation. ​​ Data collection techniques used in this research included observation, documentation studies, and focus group discussions. The development of Bhumi Sangtu Resort Ubud used POAC management of planning, organizing, actuating and controlling, each stage of development integrating the concepts of sustainable tourism including three pillars of sustainability: economic, social-cultural, as well as environment. Pertinent to the guest house development, the controlling stage was carried out by monitoring the project throughout the development process, until few months after the guest house is launched.
Co-Authors Astawa, I Gede Cokorda Istri Putra Widhari Darmayanti, Putu Widya Forida Ayu Herini Fransiska FIla Hidayana Hasan Basri I Gede Mudana I Ketut Budarma I Ketut Suja I Ketut Sumadi I Ketut Suparta I Ketut Sutama I M. Budiasa I Made Antara I Made Budiasa I Nyoman Winia I Putu Krisna Arta Widana I Wayan Basi Arjana, I Wayan Basi I Wayan Lanang Nala I Wayan Sukita Kurniawan, Dika Dwi M. Suardani Made Sudiarta Muhamad Nova, Muhamad Muhamad Saleh Hambali Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Made Ernawati, Ni Made Ni Wayan Agustini Pugra , I Wayan Pugra, I Wayan Putra, I Made Rony Mulia Kusuma Putu Widya Darmayanti Rahmat Hidayat Salman Alam Suarja, I Ketut Suparta , I Ketut Widiantara, Ida Bagus Wijaya, I Nyoman Mokoh Wiryani, Ni Nyoman Sri