Marketgram Journal
Vol. 1 No. 2 (2023): Marketgram Journal (MJ)

PERAN LIVE STREAMING DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PADA APLIKASI TIKTOK SHOP STUDI PADA MAHASISWA ANGKATAN 2020

Khoerul Ambiya (Universitas Buana Perjuangan Karawang)
Syifa Pramudita Faddila (Universitas Buana Perjuangan Karawang)

Article Info

Publish Date
19 Jun 2023

Abstract

Digital marketing in Indonesia has enormous potential, because many consumers have switched to the digital world. The purpose of this study was to determine the role of live streaming in improving purchasing decisions on the tiktik shop application. The method used is a quantitative method. Data analysis used simple linear regression analysis. The results of the study show that Live Streaming has a significant influence on Purchase Decisions in the Tiktok Shop Application. Live Streaming has a Positive Correlation to Purchase Decisions at the Tiktok Shop

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Marketgram Journal
Website

Abbrev

mj

Publisher

PT. Naureen Digital Education

Subject

Economics, Econometrics & Finance Social Sciences

Description

Marketgram Journal is a bi-annual journal published in January and July, by PT Naureen Digital Education. Marketgram Journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and ...